eMarketer reports the U.S. media and entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising this year. The firm is projecting that number to balloon to $11.52 billion in four years. The media category is expected to spend $4 billion in 2016, up from $3.45 billion in 2015. And entertainment advertisers will spend $3.29 billion on digital ads in 2016.
eMarketer says, “As digital consumption of news and entertainment increases, advertisers in these sectors are spending larger portions of their advertising and promotional budgets on online and mobile channels, as explored in a new eMarketer report, “The US Media and Entertainment Industries 2016: Digital Ad Spending Forecast and Trends.”