CBS Manager: Expect Radio Spinoff In Early 2017


The Chicago Business Journal published a profile piece on CBS Chicago Market Manager Tim Pohlman, who replaced Rod Zimmerman in January. The reason CBS Radio moved Pohlman from Phoenix to Chicago was because the revenue wasn’t where the company wanted it to be, according to the Journal. Pohlman had good news for reporter Lewis Lazare, “I made my first-quarter numbers.” He also said the most probable timeframe for a spinoff of CBS’s radio division is early in 2017.

Pohlman goes on to tell Lazare that he’s had to manage his staff of 400 full- and part-time employees in Chicago and their expectations of the future. The paper says he likes to throw parties to get everybody together in the hope they will feel better about coming to work. Since arriving in the Windy City, Pohlman has met one-on-one with 131 of his 400 employees and tells the paper, “I want to hear from them, who they are, what they do, and what their level of commitment to the company is.”

According to BIA/Kelsey CBS Radio stations in Chicago took in $123.5 million in revenue last year, with all-news WBBM pulling in the most ($43.8 million). CBS radio owns WBBM-AM and WCFS-FM, sports talk WSCR-AM, Top 40 WBBM-FM, country WUSN-FM, classic hits WJMK-FM and alternative rocker WXRT-FM.


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