More Data For Your Sales Arsenal

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As we get closer to the general election, Westwood One has released a deck of slides to help radio sellers push the power of radio. The data shows how radio can target specific voters political campaigns may want to reach. Included in the report is what Westwood calls the “political radio format planner” — a guide for media planners and buyers to reach voters based on format. The Westwood One Insights team says the data can help both national and local political advertisers. See

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