LiveRamp is a company that provides data onboarding services to brands, enabling them to upload offline customer records such as CRM and point-of-purchase data for use in digital marketing campaigns. TargetSpot targets ads to streaming audio listeners. TargetSpot CEO David Kert says integrating LiveRamp into the TargetSpot platform will allow brands to leverage their first-party data and speak more directly to their consumers. “What you listen to is a very personal choice, so delivering relevant messages helps brands connect with consumers in a more intimate way.”
