Working with Univision Local Media, St. Jude Children’s Research Hospital raised $4 million during this year’s Promesa y Esperanza (Promise and Hope) radio event held in 17 media markets in the U.S. and Puerto Rico, April 7-8. By collaborating with Univision, coverage of the St. Jude mission extended across several platforms to reach Hispanic consumers from coast to coast who stay connected via Univision’s radio network, television affiliates, network programs, websites, and social media. St. Jude content included more than 30 hours of radio programming and featured several patient-family stories.
“I am proud of our steadfast commitment to St. Jude Children’s Research Hospital and our community through this annual radio event,” said Randy Falco, president and CEO of Univision Communications Inc. “St. Jude’s mission and dedication to such an important cause aligns with our vision as a mission-driven company and we are pleased to partner and create awareness and support among our radio listeners.”
Univision radio listeners still have the opportunity to become Angeles de Esperanza (Angels of Hope) by pledging to make a monthly donation of $20 or more by calling 1-800-998-8432 or visiting promesayesperanza.org. Since the partnership’s inception in 2006, the St. Jude/Univision national radio event has raised more than $56 million dollars.