iHeart’s Larry Price Shifting To Sports

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As of May 15, iHeartMedia Honolulu morning man Coach Larry Price is ending his 33-year run as half of KSSK’s Adult Contemporary morning show duo of Perry & Price. Price plans to focus on other interests within the company. He plans to launch a new sports show with Rick Hamada on sister station FOX Sports 990 that will air on Saturdays at 11 a.m.

Price said, “I decided the time is right and appropriate to make this change. I am grateful for the support of our loyal listeners and for all the great years on KSSK. And, I am excited about the opportunity to talk sports with Rick on our new FOX Sports 990 station.”

“After 33 years of the early morning routine, Larry certainly deserves the opportunity to sleep a little more, and work a little less,” said longtime radio partner Michael W. Perry. “I look forward to talking story with him in our office every day, as always, and hearing him and ‘that other guy’ on our Best of Saturday Morning shows.”

“Larry is an amazing ambassador for us in Hawaii and we’ve been so fortunate to have him and Michael paired together for a third of a century,” said Chuck Cotton, President and General Manager for iHeartMedia Honolulu. “Being a market’s No. 1 radio show for 33 years is unheard of in American radio. Coach and Michael have set the bar very high. While we will miss hearing Larry every morning on KSSK, our listeners can look forward to continuing to spend mornings with Michael and the KSSK Posse.”

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