Brewers Having Impact on Scripps Revenue

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Everyone loves to be involved with a winning team. Not so much the other way around. And, according to the Milwaukee Business Journal, Scripps owned WTMJ in Milwaukee is seeing softness from advertisers because it looks as if the Milwaukee Brewers are on their way to another losing season. And baseball ad revenue is very important to WTMJ

Radio VP Steve Wexler said, “The second quarter is really more a story of Milwaukee where Brewers baseball has proven to be a little more challenging than we would have expected than that we’ve seen historically. Other than Milwaukee and baseball, a little of softness here and there, but really that’s the driver of our guidance for Q2 right now.”

In the first quarter, Scripps said its radio revenue was $14.6 million compared with $15.3 million a year earlier. Expenses were $12.5 million in the first quarter of this year compared with $13.3 million in 2015.

1 COMMENT

  1. Certainly not the first time that the Brewers have had a stinker of a team. But, it’s the first time the new management has “dealt” with it.

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