Who Did YouTube Just Steal A Chunk of Ad Dollars From?


The shift to the Internet continues in a big way, both for consumers and advertisers. Advertising Firm Magna Global buys advertising for big brands such Johnson & Johnson, Coca-Cola and Fiat Chrysler Automobiles. The company announced Wednesday that it will spend at least $250 million between October 2016 and December 2017 on Google Preferred, which offers premium advertising space on YouTube. Magna says that money will come from budgets originally planned for TV. More details HERE at The Wall Street Journal.


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