TuneIn is launching a new advertising campaign created by its first-ever agency, Durham, NC-based McKinney. The campaign will launch in radio, digital and social and be followed with out-of-home in New York, San Francisco, Chicago and Boston and Los Angeles. The campaign is called “Listen Like You Mean It,” and it begins Thursday in Chicago and Boston.
TuneIn VP of Marketing Scott parker says, “The new brand campaign reflects TuneIn’s mission to deliver the world’s best listening experiences. It puts the listener at the center of the moment and celebrates audio that moves and transports you. McKinney was the ideal agency to capture this vision and bring it to life.”