Daniel Anstandig’s Futuri Media has released a new product called Futuri POST. The technology automatically records, produces, and distributes on-demand audio for broadcasters.
POST records the audio, automatically slicing each audio element (song, spot, talk break, jingle, etc.) into its own audio file. Content producers can view all of the audio in POST’s Web browser-based interface. Segments can then be distributed to iTunes, Facebook, Twitter, Instagram, RSS, and a widget for radio station websites.
POST also features a green button, which is installed in the radio station studio. Any time the talent or producer hits the green button, the audio from the current or most recent talk-break is bookmarked and saved for podcast or on-demand audio development.
Futuri CEO Daniel Anstandig says, “According to every major industry analyst, less than 5% of all podcasts are attributed to broadcasters as content producers. Radio has a tremendous opportunity in the on-demand space. As an industry, we spend billions of dollars each year to develop millions of hours of audio — all to be used once. With Futuri POST, broadcasters can extend the life of their broadcast audio.”
Kudos for trying this. At least it’s an original idea and not a copycat idea of what what others are doing. Let’s see how it turns out.