The new deal is between Triton Digital and Panasonic subsidiary Aupeo GmbH. Panasonic OneConnect will use Triton Digital’s advertising platform, Tap OnDemand, to insert targeted ads into the personalized audio messages from the Personal Radio by AUPEO content delivery service. This integration enables car manufacturers and brand partners to provide drivers with personalized audio messages in and out of the vehicle.
Triton Digital CEO Neal Schore said, “We are thrilled to collaborate with OneConnect by Panasonic to provide an engaging and relevant in-car listening experience. The opportunity to inform, engage, and entertain through the dashboard is growing, and we are proud to support Panasonic and Aupeo in leading that charge.”