Bratel To Run Madison For iHeartMedia

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Keith Bratel is the new Market President for iHeart’s Madison market. Bratel was looking for a new gig having last worked as Director of Sales at the Milwaukee Radio Alliance from 2007 to 2016. Bratel was also the Director of Sales for Clear Channel Radio from August 1998 – September 2005.

Colleen Valkoun will be assisting in the transition and will then focus full time as the Market President for iHeartMedia Milwaukee.

The iHeartMedia Madison cluster includes: WZEE-FM (Z104), 101.5 WIBA FM, NEWSTALK 1310 WIBA AM, WMAD FM (96.3 STAR COUNTRY), WXXM FM (THE MIC 92.1), and WTSO AM (The Big 1070) which is also simulcast on 100.9FM. iHeartMedia Madison is also the exclusive market broadcast home for the Wisconsin Badgers, the Green Bay Packers, the Milwaukee Brewers, the Milwaukee Bucks, Nascar Racing, NFL Football, the Super Bowl and the just completed NCAA Men’s and Women’s Basketball Tournaments.

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