(AUDIO) The Full Dan Mason PPM Discussion


The comments former CBS Radio CEO Dan Mason shared about Nielsen’s Portable People Meter at the 2016 Radio Ink Hispanic Radio Conference have created a lot of buzz throughout the industry. SBS New York City Market Manager Eric Garcia interviewed Mason at the show. Garcia asked Mason the question about PPM. Because of how much feedback we’ve been getting on that story, we wanted our readers to hear Dan Mason’s entire answer. LISTEN HERE


  1. Dan is hovering around the right area even if he doesn’t know exactly what is going to happen with radio in the future. He is smart and very intuitive so I listen to him.


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