(VIDEO) How To Make Believers Out Of Clients

Former Katz Executive Bob McCurdy is now running his own company called Uppingthevolume.com. On Wednesday, at the Radio Ink Hispanic Radio Conference, McCurdy presented new data on the power of radio. The data, from TouchPoints, highlighted the high use of radio, especially between the hours of 6 a.m.-7 p.m., when consumers are in the money-spending mode. In our video interview, McCurdy says it’s our job to get this vital information in front of the right people. “If they don’t know what we know, they are not going to think like we think and they will buy less.” WATCH HERE


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