Radio One is teaming up with civic organization Black and Brown People Vote. The two organizations have launched “ONE Vote,” which is a multi-media campaign on all Radio One assets — TV One, Reach Media, Interactive One, and 56 radio stations. The goal is to increase Black voter registration and turnout in 2016 elections. The campaign is also designed to educate and engage the media companies’ Black and urban audience on political issues through the use of entertainment and events.
“Radio One has been a voice for and to Black America for 35 years. Our mission is to inform, inspire, and entertain,” said Yashima White Azilove, Vice President, Corporate Communications of Radio One, Inc. “This election cycle gives us a unique opportunity to leverage our multi-media resources and unparalleled reach to manifest our mission to serve Black America and encourage our people to vote. Each person’s ONE Vote matters at every level of government and civic engagement.”