Gen Media Launches Hyper-Targeting Product

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The new product is called RetargetingPlus.com and Gen Media Partners says it can hyper-target ads to specific listeners by geographic area, demographics, income, interests, and more. You may have had something like this happen to you when you’re surfing the Web: You might be shopping for a product online, then notice that product follows you around to other websites reminding you to hit that buy button.

Gen Media Partners Vice President Scott Brody says, “With RetargetingPlus.com, radio can offer clients a digital component that reaches station website visitors — as a straight digital buy or as an extension to a radio schedule.” CEO Kevin Garrity adds, “This is opening doors directly to advertisers and new agencies, allowing us to introduce radio into their marketing budgets. It’s an opportunity for us to talk, not only to traditional broadcast agencies, but also to digital agencies, and to tap into digital budgets.

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