Consumers Love Streaming Music On Their Phones


Parks Associates has released new research that says smartphone owners spend more time every day listening to music on their device compared to any other entertainment activity. Sixty-eight percent of smartphone owners stream music, spending 45 minutes per day listening. The report also says iPhone users consume more media content than users of Android and other operating systems. T-Mobile and Sprint customers have the highest incidence of daily music consumption among U.S. carriers — over 75% of subscribers for T-Mobile or Sprint listen to streaming music daily, versus 66% of Verizon users.


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