Nielsen Promotes Megan Clarken


Clarken becomes President of Product Leadership and will report directly to CEO Steve Hasker. Clarken will continue to lead Nielsen’s Total Audience initiative, delivering like-for-like measurement of content and advertising across all screens to the marketplace. She will now add responsibility for Nielsen’s global resonance and reaction products and increase her oversight over Nielsen’s international Watch business. Additional responsibilities include management of Nielsen’s enterprise marketing platform, the Nielsen Innovation Lab and Nielsen Social.


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