Nielsen Announces E-Commerce Measurement Tool

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This one is aimed at consumer behavior and combines Nielsen’s “retail data cooperators, multiple consumer-sourced data sets and demand related analytics.” The new product, available later this year, will provide consumer insights, in addition to measurement, through consumer level purchase data. Through the analysis of consumer purchase receipts received by email and direct consumer reporting, insights into specific product sales and trends at major online retailers will be revealed.

“We are excited to bring this comprehensive measurement solution to our clients and the industry,” said Karen Fichuk, President, North America. “While we have been helping clients understand the e-commerce landscape by developing strategies and marketing solutions, having the ability to share with clients how they are doing against their competitors and in various channels is something that has been years in the making. The complexity of this space makes it important that we develop a holistic solution that addresses all channels, players and new business models, something that is a clear gap in the industry today. This also marks an important milestone in our mission to create a ‘Total Consumer’ measurement solution that captures both our clients’ large mature channels integrated with their growth channels.”

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