Amid shrinking local budgets and fewer available on-air positions, how and where are Hispanic radio’s next superstars being developed? And how important is that to maintaining Hispanic radio’s edge against other formats that are appealing to its audience, as well as digital and nontraditional sources competing for share of ears? Find out the answers to those questions at the 2016 Radio Ink Hispanic Radio Conference in Fort Lauderdale next month.
This session will take a deep dive into programming issues that are impacting bottom lines today and investment strategies tomorrow. It’s being moderated by José Santos, President/Founder, Santos Latin Media and will feature Johnny Caride, Program Supervisor, SBS Miami Market & PD, WXDJ-FM/Miami and Global Media’s Harold Austin.