Beasley Media CFO Caroline Beasley told investors Friday that of the seven markets Beasley reports to Miller Kaplan, Charlotte and Las Vegas were the biggest underperformers. While the overall Charlotte market was down 7.2%, the Beasley cluster declined 16%. Beasley blamed that decrease on an urban competitor that came into the market. In Las Vegas, with the market down 3.5%, Beasley was down 7% due to a format change and soft ratings. Tampa and Fort Myers were Beasley’s best performing markets.
Make more sales calls in Vegas…NTR time…fill the funnel!!!
Word! Maybe the Beasley sales reps in Las Vegas are not compensated/incentivized as well as reps at competing groups, and/or maybe there’s a leadership problem at Beasley Las Vegas? Who knows…
The Beasley underperformance in Las Vegas is puzzling. That market the last 12 months is roaring back…broadcast TV is up, and both CBS and Iheart stations in Las Vegas are positive in growth. Beasley must be losing market share of dollars there. Their downward trend is not reflective of that market.