Those are the words of UMG Nashville CEO Mike Dungan who was interviewed by The Tennessean at the close of CRS last night. Dungan has been a part of the CRS board now for 15 years. He told the paper people have been predicting the decline of regular broadcast radio in the face of all these new technologies for several years now and it’s stronger than it’s ever been.
Dungan said, “I think every bit of research we’ve seen shows that the primary way people intersect with music and learn about music is still radio. There’s some somewhat puzzling information that the very, very young end of the millennials that shows they’re not intersecting with radio. They’re using online services and digital services almost exclusively rather than radio. But what we’ve yet to see is will they carry those patterns of behavior forward with them as they get older, or will they go back and become consumers of broadcast radio when they get a certain age. We don’t know that yet. It’s the first generation we’ve had a chance to look at.”
Read the full article HERE.
Picture courtesy The Tennessean