The winners of the third annual Westwood One Super Bowl Sound Awards were Motel 6 and Service King. Westwood asked listeners to vote on their favorite audio commercials airing in the Westwood One Super Bowl 50 broadcast. In addition, Westwood One commissioned a Nielsen study of 3,030 consumers who rated all 45 commercials on a series of key attributes.
Listeners voted for Service King’s “Mission 2 Hire” ad as their favorite Super Bowl commercial. Motel 6 was rated the most likeable ad in the Westwood One-commissioned Nielsen study. The brand’s “Designer Dogs” ad features long-time Motel 6 narrator Tom Bodett, who promotes Motel 6’s great rooms and low rates while poking fun at trendy dog breeds with silly names. The Motel 6 ad also received top consumer ratings for relevance, engagement, and memorability.
Brandon Berman, SVP, Sports Sales & Marketing for Westwood One, said, “Audio builds brands and drives sales. Today we celebrate excellence in audio creative on the Golden Anniversary of the Super Bowl, Super Bowl 50. We congratulate Service King, Motel 6, and Wendy’s for their audio excellence. More than 28 million fans engage with Westwood One’s Super Bowl coverage via on-air, digital, and social platforms. We created the Super Bowl Sound Awards to encourage brands and their agencies to fashion memorable, breakthrough creative that resonates with listeners.”