That will be a topic for discussion at the The A&O&B Pre-CRS Seminar Monday in Nashville. It’s also the subject of Mike O’Malley’s new blog entitled Satisfaction and Switching – Listener Hot and Cold Buttons and the Impact of Switchers. So what does O’Malley conclude listeners like, and can do with less of on country music stations? Here’s a sample.
O’Malley says the perceptual study A&O&B conducted concludes that the three-year overall satisfaction level with country stations has been consistently high with the percent of respondents reporting they were “Very Satisfied” with their country station averaging 74%. “Playing the best music, having strong and relatable talent who sound like friends, and creating a “feel good” atmosphere have topped the list of listener satisfaction “hot-buttons” for many years running. Music quantity, local DJs, and embracing new music were other qualities that ranked in the top 1/3 of listener responses.”
On the other side…”Listeners who expressed some level of dissatisfaction, song repetition and too many commercials were the top two reasons. There were also concerns over music styles, music mix/chronology, and irrelevant talk/content from the talent.
Read O’Malley’s full blog HERE
