Alissa Pollack will run the program, as Executive Vice President, which iHeart hopes to use to leverage its pool of listener data and music and consumer insights in front of advertisers and music labels.
Pollack will consult with brands and artists and provide them with music data, including listening trend reports and custom insights to help them make their advertising content, social programs, events, and artists partnerships. In addition, Pollack will collaborate with Premiere Networks, the iHeartRadio Digital team and the iHeartMedia National Programming Group to coordinate and maximize programs across all iHeartMedia platforms, including Premiere Network’s more than 5,000 affiliates and internationally through iHeartRadio’s international broadcast partnerships.
Pollack began her career at Z100 in New York, where she produced the nationally-syndicated show Love Phones. She then joined Premiere Networks as Regional Marketing Director and quickly ascended through the ranks. Pollack eventually became the Executive Vice President of Integrated Media Marketing for Mediabase Worldwide, overseeing Mediabase’s domestic and international music ventures as well as those for Rate the Music and M-Score.