It’s called Cür and the company already has Universal, Sony and Warner onboard. According to Digital Trends, all three companies have bought into the service, taking advantage of equity options presented by Cür to purchase a $1.37 million in Cür Media INC.
Cür will be an ad-free streaming service with a mixe of on-demand and internet radio-style playback. However, the big thing that sets Cür apart from Pandora, Spotify and Apple Music is the price for a suscription. Cür will offer an ‘Octo’ tier for $3 per month, and an “Inked” tier for $7, with the higher-priced tier including offline playback options.