The National Association of Broadcasters says it’s morphing NAB Labs into a new organization called PILOT. John Clark has been brought on as director of the program. Clark was most recently with the Reese News Lab in the School of Media and Journalism at the University of North Carolina at Chapel Hill. Prior to UNC, Clark built and managed TV websites and mobile apps.
The NAB says PILOT is designed to create a coalition of broadcasting and technology stakeholders, such as new media broadcasters, measurement and attribution companies, advertising partners, and technology enablers. Among other goals, PILOT will drive creation and implementation of new technologies and solutions for the media industry through working groups and committees.
PILOT charter members include Accenture, Akamai, Frankly, Google, Nielsen, Shareablee, and Yahoo! Charter members will help define areas for development of innovative technologies and services for media companies with a focus on multi-platform digital distribution.