Lilly Gonzalez (pictured) is promoted to Executive VP of Integrated Marketing Solutions for the East Coast and Humberto Hormaza is promoted to Senior VP of Integrated Marketing Solutions in Orlando.
Gonzalez becomes the team leader for all of Entravision’s East Coast cross-platform assets, including Washington D.C., Hagerstown, MD, Boston, MA, Hartford-Springfield, CT, Orlando, FL, and Tampa, FL. She will be responsible for developing and executing hyper-local marketing packages for corporate and national initiatives, as well as providing analyses of regional audiences, advertisers, and public affairs. Gonzalez will report directly to Mario M. Carrera, Entravision’s Chief Revenue Officer.
Succeeding Gonzalez is Humberto Hormaza. Hormaza will be responsible for driving client-based marketing campaigns and supporting Gonzalez in the Orlando market. Hormaza previously served as a Vice President of Integrated Marketing Solutions for Entravision’s WVEN-TV, WOTF-TV, and WNUE-FM stations.