Some things just go together, like coffee and doughnuts. And that’s how relationships should be between Hispanic radio and its advertising and agency partners. But do you know what advertisers are really looking for from Hispanic radio?
At Radio Ink’s Hispanic Radio Conference, you’ll have a chance to get the real inside scoop, as top Univision Radio sales executive Lee Davis conducts a conversation with Claire Zaldivar, associate media director of Zubi Advertising, who oversees integrated media for Dunkin’ Donuts and Lincoln Motor Company, and Janina Delloca-Pawlowski, brand manager for multicultural marketing at Dunkin’ Donuts.
This will be an up-close and personal chat with an agency and client who are working closely with Hispanic radio every day. This is an invaluable opportunity to learn more about what agencies and advertisers want from radio, and especially from Hispanic radio. And it’s also a chance to learn how radio can make the most of stations’ integrated platforms to build more successful marketing partnerships — all to the advantage of both clients and listeners.
Lee Davis is the executive vice president of sales of Univision Radio, the leading Spanish-language radio group in the U.S., with 67 radio stations in 16 of the top U.S. Hispanic markets and Puerto Rico. Davis oversees sales for all of Univision’s stations in the U.S. and Puerto Rico. Before joining Univision Davis spent most of his career at CBS Radio, initially at WFAN and most recently at the legendary 1010 WINS. While GSM at WINS, he led its sales organization to be among the top-ranked revenue producers in America. Before returning to CBS Radio, Davis worked for Cox Radio from 2006 to 2009 as vice president and general manager of its Southern Connecticut cluster of stations, where in his first year he led them to their highest cash-flow year ever. Earlier in his career, Davis was a key member of the team that built WFAN into a sports radio powerhouse.
Janina Delloca-Pawlowski is the brand manager, multicultural marketing at Dunkin’ Brands, where she is responsible for strategic leadership and cross-functional partnership to integrate multicultural insights from planning through execution, throughout the various communications channels (advertising, promotions and sponsorships, digital, media, product development, brand strategy). Her career began in advertising at Ogilvy & Mather, New York, and she went on to large Boston Advertising agencies such as Arnold Worldwide and Hill Holliday. Delloca-Pawlowski serves on the Association of National Advertisers Multicultural & Diversity Committee and was a judge for the 2015 ANA Multicultural Excellence Awards, and she is also a member of the Boston Chapter of ALPFA (Association of Latino Professionals in Finance and Accounting). Delloca-Pawlowski is originally from Buenos Aires, Argentina and received her bachelor of arts from Villanova University. She is completing her Masters of Science in Integrated Marketing Communication at Northwestern University.
Claire Zaldivar is associate media director at Zubi Advertising, currently overseeing integrated media for Dunkin’ Donuts and Lincoln Motor Company. During her tenure at Zubi, she has also overseen American Airlines, Olive Garden, Walgreens, and SCJ. She has more than 25 years of Hispanic media experience in categories from QSR to automotive. Leveraging each investment and her long-standing relationships with key media, Zaldivar has contributed to media plans that include innovative added-value and promotional benefits, with a focus on cause marketing (a personal passion). Before joining Zubi, Zaldivar worked at Duane & Associates, where she worked on accounts including AeroMexico Airlines, Metro Bank, Tony Roma’s, and Pepsi.
Hispanic Radio Conference
March 22-23, 2016
Hyatt Regency Pier Sixty Six
Ft. Lauderdale, FL