Entercom Rebrands To ’80s In Miami


Calling it the “All New 102.7 The Beach,” Entercom is relaunching its classic hits station in South Florida. The station will now feature artists such as Pet Shop Boys, Madonna, Duran Duran, Prince, Blondie, Guns & Roses, and others. The station has been playing some form of classic hits for over 25 years, with songs as far back as the ’50s and ’60s. Check out the station’s video promotion of the rebrand HERE.


  1. The headline should read “Entercom Rebrands To An ’80’s Station In Miami”. This station had been playing ’50’s & ’60’s “Oldies” for most of its 25+ years till ’60 & ’70s “Classic Hits” came along in 2006, only to add a few 80’s songs to the playlist in 2012.


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