Total and retail new light-vehicle sales in November are expected to increase 7% on a selling-day-adjusted basis, according to a monthly sales forecast by J.D. Power and LMC Automotive. Radio’s biggest advertising category continues to show strength, with retail light-vehicle sales approaching 1.1 million units and total light-vehicle sales nearing 1.3 million units this month. The seasonally adjusted annualized rate for retail sales in November 2015 is expected to reach 14.2 million units, up from a selling rate of 13.7 million units a year ago and the highest for the month since November 2003 (14.2 million units).
“The strength of the industry continues to be observed through strong sales volume and high transaction prices,” said John Humphrey, senior vice president of the global automotive practice at J.D. Power. “So far in the month, the average transaction price of $31,498 is the highest level ever for any November and the second highest for any month.” The record high of $31,519 was set in December 2014.