Alpha’s KCLB-FM in Palm Springs becomes the first Southern California affiliate of the Mark in the Morning program. The show originates from Entercom’s KSWD-FM The Sound in Los Angeles. This is Thompson’s second time on the air at KCLB; the Mark and Brian Show aired on KCLB from 1998 to 2006. The show then aired on KCLB’s sister station, KDGL The Eagle, from 2006 to 2012.
Alpha Vice President and General Manager Tricia Batista said, “Mark’s return is probably the biggest thing to happen to Palm Springs radio since his departure. KCLB will continue to be all about the music, and Mark will create a daily shared experience that rock fans won’t want to miss.” Thompson has been working in radio for 45 years and been doing morning radio for 35 years, 25 of which were spent in Los Angeles. He is an NAB Marconi Award winner.