And that’s the third consecutive year over 17 million vehicles were sold in the U.S. Even though there was a slight dip in sales, compared to 2016, it was still a strong year for radio’s number one advertising category. December was strong with visits per dealership up 3%. Mobile is the number one device for consumers, gobbling up nearly 60% of the total visits to dealer websites. Desktop was next with 43%.
Imagine the results for stations and the dealership advertisers if local stations were able to get past, “C’mon down NOW to Fat Ernie’s Dodge/Chrysler and make YOUR best deal!”
Like “Chickenman”, those spots are everywhere – they’re everywhere!