After tapering off for a few months SMI is reporting that July was vibrant again for digital advertising. Digital-media advertising was up 19% in July. Social media, search and internet radio were among digitals biggest performers. And despite what we’ve heard from many of the public radio companies that reported flat pacings in Q3, SMI says broadcast radio jumped 22% in July ad revenue, with automotive advertising growing 41%.
Social media grew 34%, while internet radio was up 31% and search added 21%. Standard Media Index gets its data from major media agencies.
