Tomorrow, the luckiest fly on the wall will be at the Harvard Club of NYC, buzzing between group CEOs, Wall Street analysts, and ad buyers as they sort out radio and TV’s 2027. Humans get a better deal, at least before the last few seats for Forecast sell out.
More than 70 organizations are represented on the attendance list, including ABC News, ABC Owned Television Stations, Audacy, Beasley Media Group, Cox Media Group, Entravision Communications, ESPN, Hearst Television, Hubbard Radio, Katz Media Group, Nexstar Networks, Nielsen, NAB, the Radio Advertising Bureau, TEGNA, Townsquare Media, Triton Digital, and WideOrbit.
On the agenda:
- “Economic Outlook: Broadcast Revenue Trends for 2027”: Where radio and TV ad revenue is headed next year, with views from group revenue leaders, a forecasting analyst, and an agency buyer.
- “Who’s Buying Broadcast? The Money, the Deals, and the 2027 Shakeout”: Who has capital to buy stations, how lenders and investors see the sector, and what consolidation could look like in 2027.
- “Main Street Media: The Local Advantage in a Changing Market”: How independent and local operators compete, and why local ties still matter to advertisers.
- “Converged Broadcast: The Cross-Media Radio, TV, and AI Playbook”: How radio and TV groups are combining platforms and putting AI to work in sales and operations.
- Luncheon, “The Future of Local TV and Radio”: The state of the industry and its priorities, with NAB’s LeGeyt and a state association leader.
- Lifetime Leadership Awards: A tribute to Harvey Nagler and Valari Dobson Staab, with no takeaways beyond the recognition.
- “Broadcast on the Docket: Power, Policy, and Pressure in Washington”: What the FCC, Congress, and regulatory fights, including ownership rules, could mean for broadcasters.
- Keynote, “The Future Belongs to Those That Can Hear It Coming”: Bailin’s marketing talk, likely on spotting and acting on market shifts early.
- “The View from the C-Suite”: How ABC News’ Jarvis and Portnoy see the economy, business, and technology shaping the year ahead.
- “The Future Starts Here: A Visionary Closing Conversation”: Top broadcast CEOs and executives on where their companies are placing bets for the future.
By the time you read this, seats may have already sold out. Secure a seat via the Forecast website, and we’ll see you bright and early tomorrow.
About Forecast
Now in its 24th year, Radio Ink and RBR+TVBR‘s Forecast is the broadcast industry’s premier leadership conference, bringing together station owners, CFOs, group executives, and Wall Street analysts for a full day of data-driven sessions on the business of radio and television.
