SiriusXM has promoted Sean Gibbons to Chief Product and Technology Officer, reviving a title left vacant since 2024 and positioning Gibbons to lead SiriusXM’s product, technology, and in-car strategy, consolidating much of what departed COO Wayne Thorsen oversaw.
Gibbons joined the company in 2000, before its first satellite launch, and has held roles spanning product management, engineering, automotive, streaming, content technology, and strategic partnerships. He established SiriusXM’s first formal Product Management organization and later founded and led its first Streaming organization, expanding the platform across mobile, web, and connected-home devices. Most recently, he led SiriusXM’s Automotive organization.
Joseph Inzerillo held the Chief Product and Technology Officer title until his December 2024 departure, when SiriusXM folded those duties into a newly created Chief Operating Officer role under Wayne Thorsen, who left the company earlier this year.
Priorities for the role include advancing SiriusXM with 360L and the company’s next generation of in-car experiences, shaping the long-term technology roadmap across its satellite, broadcast, and streaming platforms, applying AI to improve personalization, discovery, and customer service, and building more interactive, connected, and participatory experiences across SiriusXM’s in-vehicle and streaming platforms.
Advertising technology sits in Gibbons’ new portfolio, an area SiriusXM has flagged as a growth priority. Radio Ink reported in July that SiriusXM Chief Advertising Revenue Officer Scott Walker told investors on the company’s second-quarter earnings call that local and mid-market advertising, which he said makes up a majority share of spending inside traditional radio today, represents the company’s next ad frontier.
SiriusXM Chief Executive Officer Jennifer Witz said, “Sean is a highly respected leader and the right person to help us accelerate innovation, improve the customer experience and advance the products, platforms and partnerships that will support our growth.”
Gibbons added, “SiriusXM has a unique set of assets and a tremendous opportunity to make them work together even more powerfully for listeners. We can pair the reach and reliability of satellite with the flexibility of streaming and the intelligence of AI to make it easier for people to discover what they love, stay connected wherever they listen, and participate more deeply in the content and moments that matter to them. I’m excited to take on this role and help shape the next generation of the SiriusXM experience.”
