Program directors have enormous responsibilities these days. They must produce the best content in all of audio, because the competition for ears has never been greater. They have to find and teach and massage new local talent. And they surely must help produce a product the sales department can successfully sell so that fire-breathing GM can be calm, cool, and collected while sending that nice big piece of the cash-flow action back to corporate. Oh, and by the way, many PDs had the added aggravation this past year of that little bird called Voltair sitting on their shoulders and whispering in their ears, “PPM doesn’t really pick up your product all that well.”
Putting together this list every year starts with a nomination, typically from someone who ranks higher in the company than the nominated PD, maybe even the CEO. We go from there, with a questionnaire and a look at ratings, experience, awards, and several other factors. We reach out to programming experts in the industry for input, in all formats and in all market sizes, and we crunch the numbers. Then we crumple them up and crunch them again.
In addition to listing names next to numbers, we put this list together hoping each and every PD who appears will provide you with something to help your career grow. What helped them get to the top spot? What are they doing now to remain successful? How are they positioning their stations in the community? And we can tell you, without a doubt, this year’s PDs have provided us — and you — with a gold mine of ideas. They were extremely open and willing to teach, to pass it on. This is an issue you’ll be hiding from your boss. In fact, we’ll be using some of what these PDs have provided us in several future issues — there was so much, and it was that good.
One of the biggest lessons we learned from the Best Program Directors in America: Do everything in your power to take care of your community. Here are the 2016 Best Program Directors in America.
TO SEE THE BEST PD LIST AS A PDF, WHICH INCLUDES MORE DETAIL, CLICK HERE