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Women to Watch: Pat Bryson
(By Charese Frugé) Pat Bryson is CEO of Bryson Broadcasting International, a consulting firm that specializes in shaping and maximizing the revenue departments of radio and television stations around the world. “When my clients hire me, they get me,” she says.
Audio: The Pathway to the Human Mind
(By Pat Bryson) With the advent of AI for writing and voicing commercials, the spotlight has once again focused on radio creative. When we plan campaigns for our clients, three elements must be done correctly for the magic to work.
A New Sales Checklist For A New Year
(By Pat Bryson) As the calendar turns to January 1, we have a fresh slate upon which we may write. Now is a good time to reassess some of our basic skills as salespeople. Like any professional, how well we execute the basics to a large part determines our success.
The Power of a Third-Party Story
(By Pat Bryson) Each time we approach a prospective client about advertising with us, they begin to ask themselves, “If I spend money with this person, will my opportunity for reward be greater than my risk?” As salespeople, we are in the risk removal business.
No More Client No-Shows?
(By Pat Bryson) You’ve done a customer needs analysis with a prospective client. You are using the information gathered in that meeting to formulate a great campaign for them. But does your client know how serious you are about the next meeting?
There’s Magic in the Message
(By Pat Bryson) John Wanamaker is famous for saying “I know that half of my advertising is wasted; I’m just not sure which half.” Today it is more important than ever that companies know which part of their advertising is giving them ROI.
Thanksgiving Blessings and Thoughts
(By Pat Bryson) I find Thanksgiving a wonderful time to reflect. I just returned from three months of travel across the United States and Canada and in every location, I found exceptional broadcasters, excited about what we do.
What The Best Salespeople of 2025 Will Have in Common
(By Pat Bryson) What makes a GREAT salesperson? They have the highest billing on the station, right? But what makes them special? What is it about their “I”, their identity, that propels them upward and upward and upward?
Leave A Message At The Tone
(By Pat Bryson) First impressions are lasting and sometimes your voicemail message is the first thing prospective clients experience. What does it reflect about you? Most voicemail messages are boring. “You’ve reached me…. leave a message.”
How A $.79 Pocket Protector Saved One Station $1000s
(By Pat Bryson) One of my sales managers sent me this example of how the message can make all the difference in whether or not we get, or keep, the sale. Having the right message becomes even more critical in difficult economic times. Here's his story:
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