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Audio: The Pathway to the Human Mind
(By Pat Bryson) With the advent of AI for writing and voicing commercials, the spotlight has once again focused on radio creative. When we plan campaigns for our clients, three elements must be done correctly for the magic to work.
Your Client’s Top Problems For 2025
(By Pat Bryson) As the cost of doing business goes up, only a portion of that cost can be passed along to your client's customers. The only way to safeguard their profit margin is to raise top-line revenue. That's where advertising comes in.
Why I’m Going To Cincinnati
(By Pat Bryson) In one week, top radio sellers and managers will gather in Cincinnati, Ohio to learn, exchange ideas, and mingle. I’ll be there participating on a panel to discuss topics near and dear to our hearts: sales, management, and recruitment.
Prospects Are Where You Find Them
(By Pat Bryson) A a flat tire and an enterprising tree service employee led me to wonder: when was the last time one of our salespeople seized the opportunity to create a new, potential customer while going about their daily life?
Broadcasting Is Alive and Well In Texas
(By Pat Bryson) I just returned from speaking at the Texas Association of Broadcasters convention. There were 1100+ broadcasters in attendance and the atmosphere was electric, to say the least.
We All Play A Part In Great Service
(By Pat Bryson) I was recently at a board retreat for a non-profit organization that I serve when the topic of stewardship came up. The discussion centered on how we show appropriate appreciation to those who give us money.
Would You Show Up With A Pitcher Of Tea?
(By Pat Bryson) I continually think, "How can we translate this example of great service into how we serve our clients?" In every example, there is one common denominator: Find out what problem a customer has and solve it. It's that simple - and that complex.
Why Do People Buy What They Buy?
(By Pat Bryson) When asked, "Why did you buy that?" most people either don't know or won't tell you. Our minds are emotional, not rational. 90% of our decisions to buy are made emotionally. Once we decide what we WANT to do, we use logic to justify doing it.
When The Ad Falls Short: Turning Traffic into Loyal Customers
(By Pat Bryson) We've all heard, "My advertising didn't work." Much of the time, the campaign (I use the term loosely) didn't work because it was conceived incorrectly. It didn't have the three necessary ingredients for a successful campaign:
Want More Radio Ink?
You see her in our headlines every Monday, but Radio Ink columnist and Bryson Broadcasting International CEO Pat Bryson is taking a deep dive into personal branding you won't find anywhere but our July and August print issues.
Our Print Magazine: Radio Ink
The 2024 Radio Wayne Finalists
New! People on the Move
