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The two most important jobs of an advertiser are to convert existing demand and create future demand. How do you do this for your clients? The most effective campaigns follow a 40%/60% split with very distinct goals.

Originally available for video and image-only commercials, System1 introduced Test Your Ad Audio on Monday. The extension of the Test Your Ad platform lets advertisers run mini-focus groups that measure and rate listeners’ emotional responses.

(By Mike McVay) We football fans who find ourselves jonesing for high impact sports competition, a week removed from the Super Bowl, often use football analogies to excess as a way to express ourselves.

And The FCC is the referee. On one side is the NAB and the broadcasters pushing the organization to oppose a proposal for geo-targeting. On the other side is GeoBroadcast Solutions, the company proposing the idea, and the broadcasters supporting their plan.

Jim Graci is moving from Pittsburgh to Jacksonville to join Cox Media Group as Director of Branding and Programming. Graci most recently was Brand Manager and Program Director for KDKA for nine years.

(By Mike McVay) During last week’s Morning Show Bootcamp in Chicago, I was honored to moderate a panel that included several of the heads of programming from four of the major broadcast companies. Here's what happened...

Skyview Networks’ 2022 Upfront Sales Conference began Monday, a full week of addresses by industry leaders and business announcements. Here are some of the highlights from the day.

Audacy will expand its partnership with Crooked Media by carrying 'Lovett or Leave It'. The program will be on Channel Q stations in 32 markets and via the Audacy App.

“Selling air” has always been a battle when your biggest competitors have visuals to show off or data to brag about. Throw in COVID-19, and 2020 may go down as the toughest year to sell radio yet. We turned to several of our 2020 Radio Wayne finalists and asked them what their biggest challenges were (outside of COVID-19) and how they overcame them.

Every morning at 6 a.m. Louisville Public Media will drop an episode of its new podcast WFPL Daily News Briefing. Hosted by Jonese Franklin and Bill Burton, the show is a quick on-demand look at local Louisville news. Sample it HERE. .