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It’s Big VS. Little In This Radio Battle
And the topic is ZoneCasting, a technology that allows stations to broadcast original programming on FM booster stations so they can hyper-target communities in their listening area. iHeart, Entercom, Cumulus and Beasley have filed joint comments in opposition.
Broadcasters Pressure FCC For Change
Back in March GeoBroadcast Solutions filed a petition with the FCC asking that FM booster stations using its technology be allowed to originate limited programming content to provide zoned programming to a primary station’s service area. On Monday radio station owners filed comments in support of the petition.
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