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After attending eight previous CES events, the Jacobs brothers believed it was important that radio’s leaders get a glimpse of the future of technology, media, innovation, automotive and more. And they organized their first CES CEO tour. Based on last year’s success, Jacobs Media now has an expanded tour package for CES 2018.

(By Ansel Olson) Most radio reps have asked variations of the following: “Are you familiar with geo-fencing? Geo-farming?” We are tasked with finding robust, integrated opportunities that marry well with radio campaigns. Mobile geo-fencing and geo-farming have stepped into the spotlight recently. There are few things to remember when selling geo-fencing/geo-farming mobile solutions to your automotive clients.

(By Barry Cohen) All of the Mister Smoothys in Pico County — or anywhere else in the good old US of A — don’t care about your antenna height, your music rotation, your coveted demographic, or even the fact that you sell radio advertising, for that matter.

Lew Dickey created Cumulus Media 20 years ago, in 1997. In 2015 he was pushed out of the company by its board of directors. So what is Lew Dickey up to, and what is he really interested in purchasing? What are his views of radio from the outside — outside for the first time in 32 years — and what are his thoughts on the company he launched in 1997? Let's find out.

The NAB was quick to defend radio with a detailed response to the Miller Report. NAB Executive Vice President of Communications, Dennis Wharton took apart Miller's findings, point by point, calling the report "silly" and highlighting how radio continues to thrive with millenials and remains relevant after nearly 100 years in existence. Here's exactly what Wharton had to say.

(By Paul Weyland) Yes, I hear you. Well, not all of you, but plenty of you that are concerned about your local direct numbers as compared to last year. What’s going on? Does this indicate a seismic shift in the economy? Is this occurring in all markets or just mine? Are decision-makers losing confidence in the economy? Are they losing confidence in broadcast? How long will this slowdown continue? Is it me?

Let’s find out exactly where the radio ratings game is headed with Brad Kelly, Managing Director of Nielsen Audio, as your point man, the person who controls the currency that generates revenue from your ratings.

(By Bob McCurdy) It has been a wild week of media news, led by Verizon, AT&T, Enterprise, GlaxoSmithKline, GM, Walmart, Pepsico, and J&J’s boycott of Google and YouTube due to their inability to safely “traffic” Web advertising. The environment in which some of their banner and video ads were served make commercials airing in radio’s more controversial programs akin to appearing in Ozzie & Harriet.

(by Eric Rhoads) Advertisers, whether local, regional, or national, tend to think about the same things. Sometimes they pace the floors thinking about those things. Here's what those things are and what you should be doing about it so you can turn it into cash...

(By Bob McCurdy) Trust. Success in marketing and advertising depends on it, so it would follow that the more trustworthy the media channel, the more impactful the commercial message. Trust is the foundation upon which much consumer action depends. It facilitates belief, and in advertising belief is usually required for the consumer to act on the commercial messaging.