Steve Swick is all about local. He's about local when he's running his eight radio stations. He's about local when he's dealing with his clients at Local Radio Networks. And he's not a happy man when roadblocks are put in his way when he's trying to execute great local radio.
Does the radio industry take creative seriously enough to help clients succeed? Why do many advertising agencies lack the desire to spend time on radio creative, caring mostly about a television commercial that takes so much more time to produce and costs so much more than radio? Why do radio stations allow awful-sounding advertisers to record their own commercials? We turned to a very successful creative services company to try to find the answers.
Last week, Alpha Media named Ernie Martinez National Director of Digital Content. Martinez has come a long way from his first gig in radio when he was 19 and a producer for Radio Disney. As the head of Alpha's Digital Division, Martinez is now responsible for the digital strategy for hundreds of Alpha's radio stations, and that includes finding ways to bring in digital revenue.
Part of Radio Ink's mission is to find radio's future stars and bring you their stories. Brandy “Beasy Baybie” Henshaw is the afternoon host on Alpha Media's Hot 103.9/93.9 in Columbia, SC. She's also featured in the upcoming Radio Ink issue "Future African American Leaders in Radio," which starts mailing across the country on March 19.
What’s the best way to make sure you and everyone working for you are on the same page? Radio Ink reached out to a handful of managers who made our Best Managers in Radio list in 2017 and asked them this question: What do you expect from the people you manage?
How many times do salespeople drive by a big chain franchise and say to themselves 'I'm not calling on them, all their advertising is probably handled by corporate.' Here's one big reason why that should never happen. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)
(By Gary Krantz) From the 1940s through 1998, WALL-AM was the “go to” station for New York’s Hudson Valley. Yet for almost 20 years, its original home, Middletown, was without live, local programming. That is, until Bud Williamson of Neversink Media Group resurrected the heritage station.
Major Garrett has been a familiar face in television news for years, first with Fox and now with CBS as its chief White House correspondent. Takeout is Garrett’s weekly podcast that covers politics, policy, and pop culture. Each episode is actually recorded over a meal at a Washington, D.C. restaurant.
Bruce Mittman and Jim Leven are partners in Community Broadcasters. They met in 1986, when Mittman was visiting a station where Leven was working as the manager. Mittman eventually purchased that station in 1986 and the two have been friends ever since. Their radio careers wound around and back together again.
As Chief Marketing Officer at the Katz Media Group, Stacey Schulman is responsible for elevating the perception and currency of radio, and driving overall growth for Katz Media Group's station clients, of which there are many. The last time we interviewed Schulman, she was Executive VP of Strategy, Analytics and Research at Katz. She was promoted to CMO this past May.