How Do Podcast Ads Perform Vs TV Ads?

A new study was released Tuesday that compares how podcast ads stack up against TV ads and online video ads. Westwood One tested podcast ads through a partnership with creative testing service Advertising Benchmark Index.

Wordock Takes Senior Podcast Role In NYC

Westwood One has recruited John Wordock for the newly created role of Executive Editor for Podcasting. He joins Westwood One from The Wall Street Journal, where he most recently served as Executive Producer for Podcasts.

“The Big Interview” To Reach Even More Listeners

KMG Networks is expanding its radio and podcast partnership with AXS TV’s popular series The Big Interview, hosted by Dan Rather, distributing additional episodes to radio stations across the United States.

Radio & Podcast Show Is All About “Real Talk”

Actress Kate del Castillo and television personality Jessica Maldonado will produce and launch a weekly syndicated radio and podcast show. Neteando (“Real Talk”) with Kate and Jessica is expected to launch in April 2019.

PodcastOne Gets A New CEO

Peter Morris is the new CEO at PodcastOne. He will work under Executive Chairman Norm Pattiz. Morris was most recently EVP of Barstool Sports.

ABC News Tackles The Mueller Investigation

It’s been the biggest story in America for the better part of two years. The Mueller investigation. A probe to determine whether there was Russian interference in the 2016 presidential election, and now the subject of a podcast from ABC News.

Miller Moves To Westwood One

Westwood One picks up Dennis Miller's twice-a-week podcast called The Dennis Miller Option. It moves to Westwood One from PodcastOne. Miller will release new episodes starting February 12.

At iHeart Los Angeles “Mating Matters”

Dr. Wendy Walsh is a psychologist and relationship expert at iHeart's KFI-AM in Los Angeles. On Sunday, February 10, Walsh and iHeartRadio will launch a new original podcast called Mating Matters on the iHeartRadio Podcast Network.

“Mama Said” — The Fun And Facts Of Parenting

Sopranos actress Jamie-Lynn Sigler and musician Jenna Parris have rolled out their new podcast, Mama Said with Jamie and Jenna. It's the first show launched under the “LadyGang on PodcastOne Network.”

True Crime Series Launches With 7 Episodes

Whether Spotify buys Gimlet or not, it's business as usual at the podcasting company. Gimlet announced its new true-crime show Conviction dropped all seven episodes of its first season on Monday.

Free Daily Radio News

Daily industry headlines plus breaking news bulletins.

Our Print Magazine: Radio Ink


February 4, 2019

Cover: CRB/CRS Changing of the Guard: Bill Mayne and RJ Curtis
--
The Best PDs in Country Radio

SUBSCRIBE