After five weeks at number one on the Media Monitors weekly spot list, Walgreens has dropped down to number eight. GEICO retakes the top spot, moving up from number two, with its 40,262 commercials played on radio stations all over the country.
Five members of the House and two more Senators have joined as co-sponsors of the Local Radio Freedom Act, which is a resolution opposing "any new performance fee, tax, royalty, or other charge" on local broadcast radio stations. The resolution now has 225 co-sponsors in the House of Representatives and 23 in the Senate.
At the Hispanic Radio Conference, programming experts will address the topic of "Radio’s Talent Pool: How Deep — Or How Shallow — Are the Waters?" and show you how to find and develop tomorrow’s key players for the ratings and revenue win.
The Board of Directors of the Media Rating Council has voted to continue accreditation of the Media Monitors radio spot data service.
Is there a battle brewing among AM broadcasters thanks to The FCC? Those struggling to survive want the FCC to give them every opportunity to make a comeback in this era of intense competition for both ears and ad dollars. Broadcasters who are now running some of the most successful radio brands may have to pay the price for the little guys to have a chance to thrive again. At least that's what the FCC has up its sleeve.
When you say many of these call letters you don't need to mention the city or state because they are so nationally known, you know exactly where they are. Some would argue these call letters are what built radio in its early days. The FCC may be about to cut the legs out from under these brands as part of its plan to fix the AM dial. Here's a listing of all Class A AM radio stations.
The National Association of Broadcasters has launched a brand new BroadcastPublicService.org website. The site highlights the public service, charitable outreach, lifeline reporting, and investigative journalism of local broadcasters. The site also provides broadcasters with access to PSA campaigns.
Townsquare, which operates in 66 small and medium markets, reported flat local ad revenue for the final three months of 2015 and for the full year.
Townsquare CEO Steven Price said 2015 was a very good year for the company. "Half our revenue comes from sources other than radio ad sales and Townsquare Media reached profitability for the first time."