Crisis And Radio’s Real Role Now
(By Lloyd Ford) A lot of things go through your mind in a time of crisis. Usually, it’s fear. But we need to free ourselves of fear and also to help free our clients and listeners of fear as much as possible for the purpose of clearing our focus so we can create solutions that are best for our safety, our business and our economy.
What Type Of Ads Should You Be Running Now?
(By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day a world wide pandemic was announced.
RAB Hosting Webinar Today
The Radio Advertising Bureau is hosting a special webinar Monday as part of Business Unusual webinar series. The webinar is called CRISIS MARKETING IDEAS: Getting Your Advertisers' Juices Flowing, featuring Borrell Associates.
Peanut Butter And Jenny Anyone?
SOS Radio in Las Vegas partnered with Trinity Life Center to pass out over 23,000 Skippy Peanut Butter & Jenny pocket sandwiches for families in Las Vegas.
Salem To Hold Virtual Stockholders Meeting
It's the sign of the times. Large gatherings can no longer be held in person with the fear of the coronavirus spreading. Salem Media Group announced on Friday it will host its 2020 annual meeting of stockholders virtually.
Two Listener Calls You Will Never Forget
The restaurant industry is being decimated by this virus. If a restaurant is unable to cover its bills by providing takeout only, it will have to close its doors. Hubbard West Palm Beach morning show co-hosts Tim & Chelsea heard from one of those restaurants earlier this week.
More Live Concert Content Offered
United Stations Media Networks is moving to help stations fill the gap left by virus canceled live events. The live Country Music series, The Road, and the Classic Rock series, Live In Concert, are part of the offer.
Quick Turn Around At WYNZ Portland
Saga Communications has quickly filled the morning spot at WYNZ that opened with the retirement of Chuck Igo. Igo closed out 40 years in radio Friday March 27.
The Perception of Radio is Not The Reality
On Thursday Jacobs Media presented its annual Tech Survey. This year 46,000 people from over 500 radio stations participated in the survey between January 7 and February 9. Fred Jacobs made the hour-long presentation from the basement of his home in Detroit.
Digital Accounts For 8% of AM/FM Radio Listening
As of the most recent Edison Research update, the portion of AM/FM listening represented by the streams is 8%. How might the crisis gripping the nation affect digital listening? Here's what Edison President Larry Rosin had to say...
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