News

(By Charlie Sislen) Typically, this column has focused on getting new advertisers to invest in radio in order to help market their brand and increase sales. These are not typical times, and most radio sales executives are focused on preserving their existing client base.

(By Buzz Knight) As we scramble to adjust and create new norms amidst the current crisis “The Daily Standup’ has taken on a new and important meaning when it comes to maximizing leadership in the new universe. What is it?

(By Loyd Ford) Powerful shifts are happening in listener behavior. How could that not be true with the once-in-a-lifetime shift in what people are doing right now? 

(By Bob McCurdy) Usually it’s only one generation in “the barrel” at a time, the greatest generation in the 1940’s, their parents 1914-1918 and the Great Depression, now “the barrel” is jammed with Generation Alpha- Boomers.

The very popular Chaz & AJ morning show is heard all over the state of Connecticut. Chaz tells us how the WPLR team is covering the coronavirus crisis, what the listeners crave and what it's like to be on the air during one of the biggest stories of our lifetime. LISTEN

The FCC is requesting comments on the petition filed by GeoBroadcast Solutions on March 13 seeking a rule change that would permit radio broadcasters to air geo-targeted programming, including emergency alerts, news, and advertising on a voluntary basis.

The National Association of Broadcasters says local radio and TV stations across America have donated an estimated $42 million in airtime for a PSA campaign on COVID-19 since launch on March 12.

The RAB says the Tuesday webinar called Data Drives Revenue, featuring Analytic Owl will include brand new COVID-19 related data. Analytic Owl’s David Shapira will share the new data.

Everywhere "Business as Usual" has quickly become "Business Unusual", as owners do their best to cope with the restrictions and limitations being enforced because of COVID-19. Many businesses have taken a hit and that has created a domino effect on radio stations that rely on those ad dollars. Our weekly advertiser success stories are sponsored by SPECbyte.com.

WCIC in Peoria has named Rick Smith their new PD and on-air weekday host. Rick has worked for WCIC and WBGL for more than 15 years as Lead Network Engineer.