Headlines

(Bob McCurdy) There are many things in marketing we could debate, but one thing that’s not debatable is that a consumer can only take advantage of an offer or sale if they are aware of it. This “law” came to mind last week while discussing an opportunity with a Philadelphia account executive.

(Deborah Parenti) We've been hearing a lot about "telling radio’s story" this year. About reaching beyond the metrics and analytics to decipher and define just who those numbers and clicks represent. As a researcher at Eastman Radio once told me, "You have to make the numbers dance. Give them life.

The fine art of the morning show can have a huge impact, positive or negative, on a station. But there are ways to improve your odds substantially. And Randy Lane lists them...

Since the dawn of the digital age, radio has been driven to find ways to develop and enhance listener and revenue prospects on today’s constantly evolving platforms and devices.

WBWN-FM, WBNQ-FM and WJBC-AM in Bloomington, IL for raising $96,347 during its 10th Annual Country Cares for St. Jude Radiothon. In those 10 years, over $761,600 has been raised for St. Jude Children’s Hospital.

The 17th Annual KALC-FM Alice 105.9 Cares for Kids Radiothon raised an astounding $1.3 million in 24 hours for the Children’s Miracle Network Hospitals benefiting Children’s Hospital Colorado. Over the years, the Denver station has helped raise more than $23.25 million for the cause.

While some companies are just now adding their stations to Home Speaker platforms like Amazon's Alexa, Federated Media was an early adopter. In fact Federated Media was the first company to build an Alexa skill, and put its radio stations on the platform, about a year ago. Now they are taking the building of Alexa Skills to the next level.

Five Cumulus stations, all in South Carolina, are fined for similar reasons. They failed to keep their public files up to date, and got caught when applying for a license renewal. Stations must certify that all of the required information is in the Public File when filing for a license renewal. Here are the five stations...

(By Lisa Thal) Most people buy on emotion and back it up with logic, and our clients are no different. The most successful team members are those who give their clients the emotional benefits of doing business with them and their company.

(By Gary Krantz) Tom Elliott is the founder of Grabien, a service that’s streamlining news production. He has a journalism background, but moved into radio as an executive producer for its bigger platform. We had a conversation about the inspiration behind the service, and staying on top of fast-evolving media platforms.