WPLR Raises 18K For Vets

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Chaz and AJ, the morning team at 99.1 (WPLR-FM/New Haven, CT), hosted their annual Veterans Gala at Fantasia Banquet Facility and were able to raise $18,000 for the Connecticut-based Homes for the Brave.

Westwood One Wins Award For Vietnam Retrospective

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Westwood One News was honored with five awards from the New York International Radio Festival, Monday night, including a Gold Medal Award for its Pain & Pride: Remembering Vietnam – 50 Years Later news retrospective, which aired during Veterans Day weekend November, 2017.

Why Are Advertisers Turning To Podcasts?

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As Radio Ink reported last week, the IAB's recently released annual podcast revenue study found that podcast ad revenue grew 86% in 2017, hitting $314 million. Marshall Williams (pictured) is the CEO of Ad Results Media, an advertising agency that specializes in podcast advertising. Clients include Blue Apron, Ziprecruiter and Harry's, and they are using podcasts more than ever to get their message out. Let's find out why.

Agencies Don’t Understand Radio

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(by Larry Fuss) I've been reading the ongoing discussion between advertising agencies and radio and I can honestly say that after 45 years in radio, I have yet to work with an agency that really understands how radio works. That’s especially true in small markets. Let me explain.

WTOP Wins Sales Innovation Award

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Washington’s WTOP was honored last week with an Innovation in Sales Award, presented by the Institute for Excellence in Sales. WTOP won out over 19 other finalists in the innovation category. Honorees were presented Friday, June 15, at the IES Award breakfast gala at the Fairview Park Marriott in Falls Church, VA.
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Smart Speaker Webinar This Thursday

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Jacobs Media is hosting a free webinar called "Smart Speakers 101, What Broadcasters Should Know," Thursday at 2 p.m. Topics to be covered include: How fast smart speaker ownership is growing and the differences between the devices; and, How radio stations can take advantage of smart speakers. Register HERE.

NASH Time — The Search For Country’s Next Star

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Cumulus’ NASH Next 2018 has kicked off its fourth annual grassroots national search for the nation’s newest star in over 54 markets across the United States, including Dallas, New York, Atlanta, Detroit, and Nashville. Artists who want to take their career to the next level may enter the competition via the NASH Next website or one of the 62 local station websites.

A Listener Quiz Scores Big For This Advertiser

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Our thanks again to Second Street for sharing another great advertiser success story. The promotion was done with KCLR-FM in Columbia, MO for the Koala Center for Sleep Disorders. Our weekly success stories are sponsored by Sun & Fun Media..

Most Effective Marketing is Free!

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(By Randy Lane) Is it more impactful to run 10-second talent-voiced teases for tomorrow morning’s show or to play brief clips of great audio from the show?

Stats Show Radio Should Be In Any “Media Mix”

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(By Bob McCurdy) Last week I received some outstanding information from Nielsen that should enable us to elevate our case for radio’s inclusion in any media mix.

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