One Word That Will Make Or Break Your Success
(By Lisa Thal) Now is the time to be truthful with yourself. Do you have the right players in place to achieve your expectations? If so, then I challenge you to lead your team to become more daring. Let’s review the word DARE, and how you can implement this strategy with your team.
Learn Radio (Again)
(By Ryan Wrecker) When I was in high school, small-market stations were still deciding if they wanted to invest money to build a website. And, even if the technology to affordably host audio wasn’t available yet, the underlying concept of how to use that upcoming technology was.
Home Depot Holds Fast At Number One
A check of the Media Monitors report for last week’s leading radio advertisers shows that the big-box home improvement giant didn’t let GEICO get back to the top of the chart. In fact, the gap was quite pronounced.
ABC Radio Announces Thanksgiving Weekend Programming
ABC Radio will offer country music and feature news specials over the Thanksgiving weekend. Holiday Season Serenade and America Gives Thanks are three-hour specials.
WAAF In Boston Picks Up Sound Bites Award
Entercom Active Rock station WAAF-FM in Boston has been honored with a 2018 Sound Bites Award, sponsored by the Massachusetts Broadcasters Association. The station received first place in the “Digital Media” category for “LB’s Big Decision,” at the awards ceremony Wednesday, November 14.
Why This Advertiser Believes In Radio
Radio Ink conducted an interview with veteran auto dealer JT Gandolfo to pick his brain on how and why he advertises with radio so consistently, so you can take this success story to clients and prospects and push the power of radio. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)
A Foundation Built On Caring
(By Deborah Parenti) The raging California fires remind us that we are living in a time of extreme weather and record-breaking natural disasters -- and broadcasters are always there on the scene, risking life and limb.
Radio: It’s What You Do With It
(By Barry Cohen) While the consumer has more platforms than ever to choose from, the abundance of media channels has only minimally resulted in a dilution of each medium’s audience shares.
How To Get Face Time With “Economic Buyers”
(By Bob McCurdy) Getting through to the decision-maker is simply everything. The challenge is that these individuals are sometimes difficult to identify and, once identified, are difficult to pin down.
When You Hate Your Own Show
(Jeff McHugh) Every on-air talent and every manager has a personal vision for their programming. But when you learn that your audience has a totally different preference, what will you compromise?