Westwood Partners With Nielsen

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Nielsen announced on Monday that Westwood One will license Nielsen's national version of Nielsen Media Impact. Nielsen Media Impact is a cross-platform media planning and optimization solution that helps clients understand total campaign reach, frequency, and duplication using advanced audience segments.

Improve Your Thinking To Grow Your Market Share

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(By James Bahm) Spend time with any media outlet and what you hear speaks volumes about what the station's management thinks of its clients, audience, and, oftentimes, its culture.

Walgreen’s Challenges Geico’s Ad Dominance

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Yes, Geico is once again radio’s number one advertiser according to Media Monitors, running a total of 44,833 spots last week. But Walgreen’s has moved up to second place to be the nearest challenger.

Influencer Series: Something New For NAB Show

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It’s called Influencer Series: Sports and Entertainment and high-profile executives from those fields will participate in in-depth discussions on strategies for success in an era of increasing competition.

NRG Cluster Comes To Aid Of Flood Victims

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NRG Media’s Omaha cluster — in partnership with the Salvation Army — collected in excess of 160,000 bottles of water for victims of the recent extreme flooding in the region.

“Fanniversary” A Special Event For Baltimore & WJZ

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Baltimore’s 105.7 The Fan (WJZ-FM) is holding “The Fanniversary” to commemorate the station’s 10th anniversary. There will be no shortage of Baltimore sports and radio celebrities in attendance.

The Conclave Calls For Nominations

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The window is open for nominations for the Second Annual Conclave Radio Awards. The awards are determined by the nominations and votes of radio industry professionals.

In The ZONE For Charity

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Nashville Sports station WGFX-FM/104-5 The Zone’s Midday 180 recently raised $32,510 for the Tennessee Chapter of the Leukemia & Lymphoma Society with a “Z-O-N-E” Charity Basketball Tournament.

FCC Approves Repack Money For Radio

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On Friday The Federal Communications Commission approved tThe 2018 Reimbursement Expansion Act - authorizing the reimbursement of low-power television, TV translator and FM broadcast stations for costs incurred as a result of the broadcast television spectrum incentive auction repack.

Eastlan Gets Two More Markets

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Eastlan will now measure Merced, CA. and Williamsport, PA. beginning with the Spring 2019 survey period.

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